• Will New Design Prevent Ketchup Disasters?

    by  • February 8, 2010 • Community Sherpa, Freelance Writing Samples


    From Heinz

    Your long struggle against the enemy is over.  No more will you find yourself fighting to open the ketchup packet while driving down the Interstate.  Never again will your children splash ketchup all over the back of your neck from the back seat while you’re driving.  The age of the unopenable ketchup packet is over!

    Heinz has finally, after more than forty years of complaints, redesigned the ketchup package.

    It took two years of dedicated research.  Heinz bought a minivan to test designs.  The goal?  A simpler way to keep the ketchup on the food and off the seats, windows, floors and ceilings.

    The new design will begin appearing at fast-food restaurants this fall.  Heinz sells more than 11 billion ketchup packets every year.


    Michael has been writing professionally for print, television and the internet for thirty years. As a Senior Producer at CNN International, he examined the future of technology with dozens of brilliant scientists, philosophers and entrepreneurs on the acclaimed series Future Summit. Before that, in the CNN International newsroom, he helped lead the production of award winning coverage of news like the 9/11 attacks, the invasions of Afghanistan and Iraq, and the devastating 2004 tsunami in Asia. As a director, he has created a dozen short films in the last seven years. He lives with his wife, dog, four cats and two horses in the suburbs of Atlanta.